Our Approach to Ad Delivery Optimization
To ensure a comfortable taxi experience for customers using the GO App, we strive to deliver suitable advertisements on the rear seat tablets in our taxis.
Ad Delivery Entity
IRIS, Inc. (hereinafter "IRIS"), a group company of ours, delivers ads on the rear seat tablets in taxis that customers board using the GO App.
The use of customer information with IRIS is disclosed in "5. Joint Use" of our Privacy Policy, to which customers have agreed in advance.
Usage Information
We provide IRIS with the following customer user information, acquired in accordance with our Privacy Policy, so that IRIS can deliver personalized advertisements to customers:
1. Information Entered into the GO App
・Gender
・Date of birth
2. Information Automatically Acquired via the GO App
・Number of rides taken using the GO App
For example, customers who take frequent rides will receive different advertisements or product information than those shown during their previous ride.
Data Retention Period
Information related to items 1 and 2 above will be retained only as long as necessary for the purposes outlined in our Privacy Policy.
We determine this necessary period based on factors such as the duration of your GO App usage and the purposes defined in "5. Joint Use" of our Privacy Policy, among other considerations.
How to Stop Optimized Ads
You can opt out of optimized ads anytime through the GO App's menu screen.
Go to [Menu] > [Account], then turn off the setting on the "Ad Settings" screen.
Once you've turned this off, optimized ad delivery will stop starting with your next taxi ride requested via the GO App.
If you wish to stop all ad delivery, please press the "Screen OFF" button on the rear seat tablet in the taxi.
Click [here] for our privacy policy